Rooh

Rooh

Season

Spring Summer 2021

Outcome

Mini Range Development

BrandNicobar

Rooh

Rooh, an Arabic / Urdu word translated in English as `Soul’ personifies character, morality and the spiritual part within us all.
Inspired from Nicobar, an India-based sustainable fashion house, Rooh is guided by the purity of the mind, intellect and the soul to create a sustainable, ethical and stylish women’s wear label.
Designed from naturally-sourced fabric, the spring summer collection is a classy and comfortable ensemble which gives a sense of real worth and identity to the women.

" Inspired by journeys across the Indian Ocean, our philosphy is simple: we make products that are designed to last, not trend-driven, inspired by natural design and materials, and influenced by the culture we grew up in."